SEARCH ENGINE OPTIMIZATION
There is tons of content on google and other search engines that come up every day.
But not all these content gets visibility, and reaches their targeted audience.
To provide users exactly what they are looking for. SEO helps optimize content for search engines to make visible.
We will explore what SEO is, how SEO Works, SEO tools and the importance of SEO.
What is search engine optimization?
It is the process of improving your site to increase website visibility.
A way of increasing visibility for your page on search engine is by keyword research.
What is keyword research?
Keyword research is the optimization of blog post content around one main keyword. Which should be in correspondence with people search result.
How do search engine works?
Search engines work by ranking content from the most relevant to the least on google. They are design to provide users with relevant pages when surfing the internet.
By using bots to crawl pages on the web, gather relevant information.
Then these relevant pages are place into an index.
This index is like a library where the librarian stores various books. And provides the location for a book at the user’s request.
The algorithms analyze pages in the index, to see if it’s in line with the ranking factors. This determine if the page should appear on search results.
Why is SEO important?
Search engine optimization is a free organic search that brings free traffic to your site.
By publishing relevant content that answers users’ query. Your page can gain visibility on search engine result page (SERPs).
SEO TOOLS
There are two type of SEO tools that you can use to boost visibility for your website or business.
1. On-page SEO
On-page optimization is the use of SEO tactics on your website. To helps google understand what your content is about, organize and rank it.
Features of on- page SEO include:
● Keyword research
Using Many keywords often confuse google and other search engines.
As you create content, make it a point to avoid keyword spamming. By incorporating semantic keywords throughout to build on your main topic.
Here are tools you can use to carry out keyword research;
keyword overview, keyword magic Tool and SEMrush.
● Page speed
Users tend to skim through content in a bid to find what they are looking for. If your page loads too slow and users are not able to access the information they need, they will leave.
You can ensure your page speed is fast and UpToDate by using google page Speed insight tool
● H1, H2 and H3 for heading and subheadings
A title tag is an HTML element that specifies the title of a web page. A page’s title tag is display as part of the search snippet in a search engine results page (SERP).
Title tags are there to help search engines understand what your page is about.
The header and subheadings also provide key hints about the website content. It makes it easier for search engine to register how important your content, and if it is answers user query.
Title tags like H1 and H2 serves as a basic foundation tool used when creating content. It keeps the pages organize for readers to skim through and access information they need.
● Internal linking
Internal linking is the act of linking related high-quality content on your site to a new content. This help give it a boost and allow google boost engage more with the site.
A strong internal linking creates a deeper avenue for users to engage with your site further. This helps boost your authority and shows google how content on your site relates to each other.
Linking to external source won’t help boost your page. But would show users you have reliable backing to support your claim
● URLs
When creating URLs ensure it has the main keyword content embedded in it. This shows that the keyword is the main topic that would be cover.
Search engines and users would be able to determine the topic based on the URL. Hence your URL should be brief, clear and straightforward.
● New and unique content
For search engines to rank and give your content visibility, it has to be relevant to what users are looking for.
A unique content will help stand out from competitors and build solid relationship with the audience
● Using and optimizing Images
Users are less likely to engage with your post if it is looking like brick of wall. This is where images come in.
With images, users are more likely to engage with your post. This would lead to high engagement and conversion rate.
How to optimize your images:
1. Use descriptive alt tags
2. Make use of minimal image size
3. Incorporate keyword into your image title
2. Off-page SEO
Off-page SEO is building your website authority to outrank other websites.
Off-page SEO helps both search engines and users understand your website better. To increase your domain authority among competitors.
Search engines tend to rank websites with higher authority those with no authority. Based on their relevancy, trustworthiness and users experience
Features of off-page SEO include:
● Link building
This is the act of linking other relevant websites to your website. Back-links from high authority website function as a vote of confidence and trust. It is an integral part of search engines.
- Brand building
Brand-building help Google to understand your credibility. An indicator that you are building your brand well is when you have increased visibility.
SERPs is the search results that show when someone searches your brand name.
- Content marketing
Publishing great content on your site is one part of content marketing.
One major content marketing tactics that boost off-page SEO is creating engaging content. That can be promote and shared by others on search engines.
- Social media
social media plays a massive role in using the web to provide answers to users query. Having a presence across social can put you in front of potential audience.
- Guest posting
Guest posting involves submitting content to someone else’s website. provide information and value to their audience.
When done right, guest posting can contribute far more to your page than being use as a way to build links.
Guest posting puts your page in front of a targeted audience, and helps to position you as an expert in your field.
Conclusion
Filling webpage with irrelevant keywords to boost website ranking on google search result. Would result in negative feedback experience from users and harm your site’s ranking.
Remember SEO is a long-term strategy. Hence, when writing always focus on users first before search engines. This would help you create helpful content that would build authority.